HTC will introduce almost half as many smartphones this year compared to last year, if the company’s President of Smartphones is to be believed. The Taiwanese company this year will focus on its “smartphones’ core features” in an attempt to compete against other handset vendors.
Chialin Chang, President of Smartphone and Connected Devices Business, told Engadget that HTC will unveil six to seven smartphones in 2017. Talking about the recent HTC U Ultra and HTC U Play smartphones, Chang said, “We’re not trying to emphasise AI (artificial intelligence); we’re trying to emphasise companionship.” He also confirmed plans that HTC may launch “a few Desire devices for the fun and affordable” markets. Unfortunately, Chang didn’t detail availability of the new Desire models.
Further, Chang claimed that machine learning as the main USP for the new HTC U Ultra and HTC U Play smartphones. He suggested that the new Sense Companion virtual assistant is a combination of “Google’s Awareness API, device information and third-party data.”