Facebook continues to flesh out its in-app camera features, releasing a new tool that lets members of the public create and submit their own custom photo frames for others to use. Like Snapchat’s geo-filters, the frames have to surround — but not obscure — the subject, and offer some connection to a local event or location. You could make one for your favorite bar, for a cause, or just because you feel like it. The social network has offered photo frames for your profile picture since 2015, but hasn’t let anyone create their own before now.
Like Facebook’s other photo experiments (including a version of the app that opens straight to the camera instead of the News Feed), this new tool isn’t available to everyone. According to TechCrunch, the “Camera Effects Platform” is only currently available in Colombia, Mexico, Taiwan, the UK, and Ireland, but it will be headed to the US and other markets some time in the future. An online guide lets you download a Photoshop template, and offers advice on how to make sure your frame gets through Facebook’s approval process. Then, all you need to do is smile for the camera.